Turner sparks Africa’s Creative Economy?

Turner Broadcasting System Europe Limited (“Turner” or (“TBSEL”), has, through Cartoon Network Africa, sparked Africa’s creative economy in its launch of the Cartoon Network Africa Creative Lab, an African Animation Competition (the “Competition”) designed to bring innovative, local short form content to the channel, and its digital platforms, while reinforcing the local relevance of the Cartoon Network. The initiative also seeks to address the gap in locally relevant content which offers a viewing experience that resonates with its African audience.

With emphasis to Kenya, the initiative is a plus not only to the media industry which is moving towards achieving sixty percent (60%) local content but also to the creative economy as it encourages African talents ranging from creators, writers, graphists, animators, animation students, anyone over 18 years and African based companies in the entertainment industry.

The Competition targets content suitable for children between the ages of 6 and 12. Its entries opened on 7 June and will close on 31 August 2018 across the continent and require among others, the submission of short animated films of 1-3 minutes in the comedy genre and in tune with Cartoon Network’s values of random, irreverent, smart and contemporary humour as outlined in their editorial guidelines.

Like all other competitions, the Cartoon Network Africa Creative Lab has its terms and conditions. Let’s take a sneak preview:

The Seven (7) paged conditions, which comprises: the recitals, entry, selection process, prize and requirements, general terms, annexure 1 and consent form, opens with:

Please note by submitting your entry, you confirm that you have read and agree with the below rules (the “Rules”).

Noteworthy terms, under the general terms include:

And close with:

By submitting your entry, you confirm that you have read and agree with these rules.

And the prize or compensation, for the foregoing is not:But:Also, each Winner may be required to sign a waiver prepared by TBSEL, in its complete discretion, specific to the Prize confirming understanding, compliance with and acceptance of the waiver.

TBSEL confirms that it will cover the costs associated with visas and/or other documents required for travel.

However, and most importantly, all other costs associated with the Prize, including but not limited to tax, valid health insurance for travel, transportation, accommodation, equipment, sustenance, any entertainment and anything related to the Prize not specifically included and outlined in the definition of the Prize above will be borne solely by the Winner.

Notably, the Consent Form reiterates and puts into perspective most of the general terms for emphasis and for the avoidance of doubt that the winners, participants and entrants are signing away their intellectual property rights with informed consent.

In closing, the Cartoon’s Network initiative appears great for the African Creative Economy. The question however remains whether the CN’s enthusiasm and the spark is for lighting the Africa’s creative spirit or burning down the creative economy.

Persons interested in the Cartoon Network Africa Creative Lab are encouraged to read, read and read the Terms and Conditions and if possible, which is advisable, seek independent legal advice.

Read more: here and here


The foregoing information if for general consumption and is not meant to be and does not amount to legal advice. We are not liable to any loss, damage, injury, liability and so forth that may arise from any direct or indirect reliance on the above information as legal advice.

TLO Law Associates practices among others: Entertainment Law, Intellectual Property Law, Contract Negotiation, Drafting and Review. Kindly Contact Us for customised legal advice regarding the forgoing information or in any of our practice areas.

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